Are you easily providing your visitors the information they seek?
1) Clearly answer “Who I am,” “What I do,” and/or “What can you (the visitor) do here.”?
Click for Explanation
If visitors can’t identify what it is you do within seconds, they won’t stick around long.
2) Resonate with the target audience?
Click for ExplanationSpeak to the right people in their language. Avoid “corporate gobbledygook,” and eliminate the fluff.
3) Communicate a compelling value-proposition?
Click for ExplanationWhen a visitor arrives on your website, it needs to compel them to stick around so that they choose to stay on your website and not navigate to your competitors.
4) Optimized for multi-device usability?
Click for ExplanationA good website needs to be easy to navigate and contain no “flashy” objects that get in the way of browsing. Examples are flash banners, animations, pop-ups, or overly-complicated and unnecessary elements. A good website should also be mobile-optimized, which is an incredibly important must-have in today’s mobile world.
5) Include calls-to-action (CTAs)?
Click for ExplanationExamples include “Free Trial,” “Schedule a Demo,” “Buy Now,” or “Learn More.” Remember, the goal of the CTA is to compel visitors to dig deeper into your website. CTAs tell them what to do next so they don’t get overwhelmed or lost.
6) Frequently change?
Click for ExplanationThe best websites are not always static. Keep your website “fresh” by regularly adding new or modifying existing content.
7) Employ great overall design?
Click for ExplanationA well-designed website is important to building trust, communicating value, and navigating visitors to the next step. The effective use layout, CTA placement, whitespace, colors, fonts, and other supporting elements.
Your business is important to you! Your website & collateral literature should reflect who you are and the philosophy of your product and services. Ravenworks can help you meet that goal.
The services Ravenworks offers include a full range of marketing related products including designing, creating and maintaining websites. Visit the “Design Services” page to learn more of my experience and capabilities.
Past website designs by Ravenworks.
(Click on an image for a larger view)